Picture this: let’s say you suffer from insomnia and anxiety, you see a doctor and the doctor gives you a prescription of music instead of sleeping pills. What would you think? I would definitely go for it! During the hard times we faced this year, music has been many people’s isolation buddy to get energized, cheer up or relax.

With my teammate Margaux Fabien-Chandellier we share the same passion for music, so it was natural for us to think about a music-related wellness app: a music therapy app.

Music therapy is the use of music by a professional practitioner, as…


First thing first, let’s have a quick overview of the SVOD market.

Consumers in OTT-capable homes are spending nearly one-fifth (19%) of their TV time streaming content.

Problems addresses by designers are often complex and cannot be solves in a simple and linear sequence. Design Thinking is a protocole that help us solve complex problems and discovering new opportunities by devising desirable solutions for the users. Food sustainability is the wicked problem we decided to tackle with my team.

What does “food sustainability” even mean? Sustainability has been a buzzword for a while now and it can mean so many things! Kylie Ackers, Co-founder of Eco & Beyond, gives a pretty thorough and digest definition in an article on ecoandbeyond.co.

It’s Not Just About The Food.


This case study is about a young couple in their 30’s, planning for their next trip. After I identified the most suitable platform for them, I performed usability testing with few people matching the user-type to understand how the platform could get even better. Based on the insights, I will propose changes in order to fix the pain points through an interactive prototype.

User-type: young couple in their 30’s

My user-type is a young couple planning a trip to visit Mexico and in particular, the historical Chitchén Itzà. From the 4 couples interviewed I draw this persona:


Platform benchmarking

I used Nielsen’s heuristic principles to compare Kayak, Hopper…

My new challenge today is to “reverse engineer” a popular app Interaction Design and User Flow; which means to create a wireframe version of the user flow of the chosen app based on screenshots.

I always found ZARA app being the perfect e-shop app! I never faced any issue using it, whether I was looking for a certain product or just browsing. The interface is very smooth and clean, very comfortable to use. Even managing orders or returns is easy. …

Have you ever heard of Citymapper? In case you haven’t, Citymapper is a public transit app and mapping service which displays transport options, usually with live timing, between any two locations in a supported city. Based in London, the app was created in 2011 by Amat Yusuf and is active in more than 60 cities in the world.

Well, my challenge today is to create a feature for this app that solves the pain of having to purchase different public transport tickets by different channels.

Citymapper mobile app

Have you ever had trouble buying a ticket on a vending machine? Have you ever…

Fatima Bazi

UX/UI designer, fashion industry expert, eager for inspiration

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